Our collaboration with Levi’s for their new line of denim.
We collaborated with Vintonic Music in developing their group image. Based on their ‘80s synthpop music, we developed a look based on late dusk to capture the ‘80s citypop feel.
Our collaboration with Levi’s Indonesia for their new line of denim.
For our collaboration with Alenka and Margo, we developed a campaign based on their Totem collection, emphasizing how different elements in the collection represent different emotions and experiences.
As deliverables, we developed campaign films and photographs for Alenka and Margo to be used in their web and print campaigns.
For our collaboration with Alenka and Margo, we also crafted a separate campaign video for their fire collection, emphasizing leadership and power.
For our collaboration with Levi’s on their 2019 Ramadhan campaign, we worked with the creative team at FCB Jakarta to produce a photoshoot that celebrate the month of compassion and forgiveness. We chose to settle on the theme of festival for its celebratory and joyful nature, constructing a richly-layered but inexcessive set and showering it with warm color palette to create a friendly and welcoming vibe while not taking the attention away from Levi’s latest line of colorful Ramadhan products. The campaign has been launched in various Matahari and Sogo outlets in most of the major cities in Indonesia: including Jakarta, Surabaya, Denpasar & Makassar.
Agency: FCB Jakarta
Creative Group Head: Dewi Puspasari
Digital Account Director: Andreas Wijayanto
Account Manager: Asaro Hutasoit
Art Director: Randy Megantara
AV Producer: Sinta Paramita Sari
Production House: NYRA Studio
Photographed by: Adhytia Putra
Produced by: Yusgunawan Marto
Digital Imaging: Adhytia Putra
Our collaboration with Levi’s Indonesia for their new line of denim.
Nowhere to go is a short film on the daily lives of three Hazaran refugee children in Indonesia. Made in collaboration with Refugee Learning Center in Cisarua, we explore how the three kids spend their days, having to grow up in a foreign land.
Nowhere To Go was screened at Ubud Writer’s Festival 2018, followed by a short Q&A session.
Learn more at www.nowheretogofilms.com
We collaborate with RL + KLAV in crafting a music video for their newest single, Lover. In developing the story for Lover, we were tantalized by the song’s interplay between desire and control. The resulting concept was a play on the slasher movie genre, twisted by the song’s playful take on control.
The project is also supported by SAE Institute, Kenobi Space, and Peqho Production as part of our brand partnership
Refugee Learning Center is an education centre in Indonesia set up by refugees, for refugees. Based in Puncak, Indonesia, the school is run by volunteers, and offers basic education classes for children and youth, as well as skills classes for adults. From just 35 students at its inception, it has about 280 refugee students.
We first collaborated with Refugee Learning Center (RLC) in 2018 for Nowhere to Go, a short film about the daily lives of three Hazaran refugees who take classes at the learning center while waiting for resettlement in a third country.
In 2019, we had the opportunity to revisit RLC to tell the story of Najib Akbari, its finance manager, and Abdullah Sarwari, the co-founder and former manager of RLC, and by extension, how RLC has changed the lives of refugees in their community for the better. This story was done in collaboration with Our Better World as part of a bigger story about the refugee crisis in Southeast Asia.
You can find out more details about this campaign by Our Better World in the following links:
Indonesia, the world’s largest archipelagic country, is home to more than 1,000 tribes each with its own distinct dance forms. Today, there are approximately 3,000 dance forms documented within Indonesia, some as old as a thousand years of age.
Established in 2004, Gema Citra Nusantara (GCN) is a nonprofit that aims to cultivate Indonesian traditional dance culture by exploring and adapting them to modern standards, through activities such as afterschool extracurricular activity, dance competition, and cultural missions abroad.
In this collaboration with Asia Featured, we told the story of GCN and its inspirational team of young dancers.
For our collaboration with Serang City, we explored the concept of “home beyond home” by looking at the community oriented approach in Serang City’s design. For the campaign, we then concentrate on how Serang City’s design promotes a homely community in the complex.
For Serang City’s campaign, we produced 1 video and 5 photographs for billboard display.
We produced, alongside Hartech, one of Indonesia’s largest generator producer, a story about the brand’s conception and expansion. We worked closely with the company’s key figures to develop a campaign video aimed at furthering Hartech’s international expansion.
For our collaboration with The Shonet and Lakme, we were challenged to craft a visual campaign in a week in order to explore the brand’s idea of “Instant Beauty.” The Concept was developed over 2 days, and shot within the same week.
Silat, Indonesia’s martial art form, has existed from hundreds of years back before the founding of the country, and have undergone its own evolution throughout the ages. Today, Silat is on the brink of its international breakthrough with hit films like The Raid, and The Raid 2. We explored how one Silat school continues to further Indonesia’s traditional martial arts, developing it further for the contemporary times.
in collaboration with Asia Featured, we told the story of Papermoon Puppet and their bi-annual puppetry festival, Puppet Party.
In collaboration with Purana, we explored how the brand continues to represent Indonesian women, through conversations with some of Purana’s patron. In one conversation with Wanda Hamidah, she explored how Purana complemented her daily activity in politics.
For Purana we crafted several documentary style stories for their digital campaigns.
In collaboration with Asia Featured, we told the story of Joe Million, one of the many young rappers in Indonesia trying to find his breakthrough in the contemporary Indonesian rap scene.
For DAAD - Germany’s academy exchange service - we developed a series of visual stories and portraits to capture the organisation’s routine, responsibilities, and passion.
Alongside Asia Featured, we told the story of The Learning Farm, an independent farming school near Bogor supporting underprivileged children through giving them not only farming skills, but also financial and computer knowledge.
We collaborated with Japan Foundation in Manilla in telling the story of their project with Ishinomaki lab, bridging university students and local communities through design thinking and practice.
Creative Director: Yusgunawan Marto
Directed by: NYRA
Produced by: NYRA
Director of Photography: Yusgunawan Marto
Edited by: Adhytia Putra
In collaboration with Asia Featured, we told the story of RLC, a refugee community run learning center near Bogor. Not being able to work, and in some cases, going to school, a refugee community decided to band together to help themselves through building a learning center.
We collaborated with Asia Featured in exploring one of Indonesia’s rising niche sport, knife throwing.
We collaborated with Japan Foundation in Jakarta in telling the story of their Hands Project, connecting social workers, designers, and activists in developing game oriented solution to environmental issues.
Mayerlace is an established brand producing lace and embroidery products based in Jakarta. For their recent rebranding, we developed a photo story to capture the brand’s dedication to quality, tradition, and modernization.
Our collaboration with Asia Featured and China Daily, a short documentary on a local initiative fighting against food wastes in Indonesia.
Our Collaboration with Asia Featured and China Daily, A short documentary of an art restoration studio in Jakarta, Indonesia.
We tell the story of Rumah Batik Palbatu and their attempts to make this fabric come to life through stories and emotions.